YouTube CEO Neal Mohan on AI, Censorship & the Future of Creators
Right
Wed, 08 Oct 2025 16:03:00 +0000 · 00:22:41
Advertising will remain YouTube's predominant monetization mechanism for creators, continuing to outweigh subscription revenue such as YouTube Premium.
“I do think that for our business um advertising is going to remain ha is today and will remain the predominant way through which we monetize on behalf of creators.” View on YouTube
Explanation
YouTube's 2025 advertising revenue reached $40.36B versus roughly $20B for its combined subscription businesses (Premium, Music, TV, NFL Sunday Ticket), so advertising remains clearly the predominant monetization mechanism, at roughly double subscription revenue.