Formula 1's valuations and revenue will keep climbing rather than having peaked, driven by further growth in the US market (additional races) and largely untapped licensing revenue.
“There's still a lot of uh there's still a lot of upside at the moment because this growth has just happened in the last 5 years. Yeah. And there's still I mean even America there's still loads of growth potential. More races. There's licensing. The sport hasn't really even tapped into that yet.” View on YouTube
F1's revenue rose 14% year-over-year to $3.87B in 2025 and grew a further 53% in Q1 2026, while Liberty Media's F1 equity stake (bought for $8B in 2017) is now valued at over $26B, confirming the predicted continued climb in both revenue and valuation.